SCAD Art Directing x NCCHR, “Until We Are Equal.”
In a team with 4 other students, we were given the task of increasing museum attendance, starting conversations about difficult topics, and increasing engagement on their social media. Using their slogan, “Until We Are Equal,” we created ad campaigns around this and developed a discussion-based card game. The card game featured notable figures and hard-hitting questions, making it easy to start difficult conversations.
Curated and edited a call to action for the NCCHR social channels.
We made the call to action shortly after the nationwide protest that took place in 2020.
I storyboarded and pitched the idea to my team using the tag “We will play our cards until we are equal.” This created a call to action while advertising the importance of conversation the cards can provoke.
We found photographers present during the May 2020 protests and a producer to create an engaging rhythm. The video is an invitation to join the conversation.