An AMC/The Coca-Cola Company x SCADpro Production
Together with 13 other students, we developed the Better Together Campaign. The campaign included advertising, posters, app development, packaging, and concession evolution. These elements were designed to increase sales while celebrating the 50-year partnership of the companies.
Through its development, we developed user journeys and conducted surveys, testing, and demonstrations. Breaking down the consumers’ needs, desires, brand strategy, and product positioning.
I developed a collectible concept to gamify movie attending. Organizing movies by genre and studio, we designed an in-app logging system that rewarded customers upon completing collections.
A concession rewards system for AMC Loyalty Members. A gamified concept to encourage consumers to purchase popcorn and a drink. Once they scan all of the QR codes, they unlock a discount for their next visit.
Two team members and I created in-app tools to encourage concession sales and movie attendances. We also developed a system to improve social media presence. As well as creating a feature that allows group attendees to coordinate movie tickets and showtimes on the app.
Created in-app features and collections, working jointly with interactive packaging. A gamified concept to increase ticket and concession sales.
A summarized version of the final deck presented to AMC and Coca-Cola Company Executives.
The second portion of the deck presented to AMC and Coca-Cola Company Executives. This page includes innovative packaging and efforts to increase concession sales.