SCADpro Projects
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AMC & Coca-Cola Company
Together with 13 other students, we developed the Better Together Campaign. The campaign included advertising, posters, app development, packaging, and concession evolution. These elements were designed to increase sales while celebrating the 50-year partnership of the companies.
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SCAD Art Direction & NCCHR
In a team with 4 other students, we were given the task of increasing museum attendance, starting conversations about difficult topics, and increasing engagement on their social media. Using their slogan, “Until We Are Equal,” we created ad campaigns around this and developed a discussion-based card game.
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The One Club/Young Ones & Budweiser x SCAD
Budweiser challenged us to bring ideas that put their beer front and center to drive recruitment with their younger audience. On a team with 2 other members, we developed “Bud Rite Moment.” Our goal was to tap into the little moments we all celebrate.
Career & Internship Work
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Engage VC
In this position, I designed for a small team to develop assets for upcoming Fall cohort partnership events. I made vital decisions about how the brand is to represent itself in business-to-business interactions through email, presentations, and more.
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One Planet Life
I developed a pitch to redirect content to discussable and usable topics on all of our platforms. I felt the current headlines they discussed didn’t intrigue the demographic they would see activity. Additionally, created a concise user journey from discovering our content to downloading the app.
Nasco Healthcare
Designed and assisted in planning the NASCO 2023 Forum. Lead the creative and interactive elements in planning, implementing NASCO brand elements subtly while highlighting partnered corporations.