The One Club/ Young Ones & Budweiser x SCAD
Budweiser challenged us to bring ideas that put their beer front and center to drive recruitment with their younger audience.
On a team with 2 other members, we developed “Bud Rite Moment.” Our goal was to tap into the little moments we all celebrate.
Research.
We conducted 4 weeks of research, and proposed multiple concepts. Our research included a market survey that received 63 responses. We knew the masses didn’t have a great perception of Budweiser and our goal was to challenge that.
Execution.
Our campaign was directly competing with the large consumers of Bud Lite, but is framed as the perfect beer to toast a new feeling of accomplishment. Bud Rite is not the “party” beer, it’s for those who continued to grow despite the world being against them.
Our presentation deck and concepts.
Video Pitch
